Strong organic growth

The 6 most important drivers

The solution

Because the key to a successful growth strategy was to focus more sharply on what drives the business, we identified the six main drivers stores should focus on to achieve increased sales. Each store could choose between two or three of these drivers to focus on during the coming year based on the individual store's circumstances and requirements. The drivers are monitored monthly in each store's dashboard to ensure a consistently high level of activity throughout the year.

In addition to a clear focus, each store underwent a review of the boundaries it should remain within. This element of the follow-up is more reactive, and stores need only act if there is a risk of stepping outside any of the boundaries.

In order to ensure reliable follow-up documentation, a terminology list was drawn up defining each follow-up item, how it is calculated, where data comes from, and who is responsible for any adjustments. Thus Swedol obtained follow-up documentation it relies on and which it dares to base its actions on.