Steering with a Clear Focus

By implementing a clear and structured performance management approach, Canal Digital increased employee awareness of its goals and strategy from 70% to 98% in less than a year. Here’s how they achieved stronger alignment and faster decision-making.

We now act in line with our strategic choices and take full ownership of the consequences. The Information Company has been an invaluable partner in getting us here.

John Nordin, former CEO (Sweden/Finland)
Canal Digital

A Challenge

A Strategy for the Entire Organization

Canal Digital is one of the leading TV distributors in the Nordics, reaching close to three million viewers daily with over 100 TV channels and interactive services.

For nearly a decade, The Information Company supported Canal Digital Sweden and Finland in their business planning efforts. One of the central challenges was making the strategy operational — turning it into focused, measurable objectives and ensuring that all employees understood what the organization was working toward and why.

To make strategy actionable, The Information Company helped Canal Digital implement a performance management methodology built around two key elements: steering and monitoring.

Steering was all about defining what mattered most in the year ahead. One key objective was selected, supported by a few prioritized focus areas. This helped the organization concentrate its efforts on the single most important outcome — and deprioritize the rest.

Monitoring served as a counterbalance, ensuring that while efforts were focused, the broader business remained stable. It offered a clear view of what needed to be maintained, setting boundaries that protected long-term health and performance.
This balance between sharp focus and broad oversight helped Canal Digital drive results without losing sight of the bigger picture.

The Solution

Monitoring and Balance

The Results

Awareness, Alignment, and Smarter Decisions

With a clear and consistent performance management approach in place, Canal Digital saw employee awareness of strategic goals jump from 70% to 98% in less than a year.

Leadership meetings also became more effective — not just faster, but better informed. The company moved from discussion to decision more quickly, supported by clear priorities and shared understanding across the organization.