Follow-up That Drives Decisions

Selt

In the fall of 2017, Tele2 Sweden identified the need to bring its new strategy to life across the entire organization. To make it happen, they needed a performance management approach that would translate strategy into everyday action — and drive smarter, faster decisions.

The performance management methodology we developed together with TIC is now a natural part of how we work — and the tool we use to drive action in line with our strategy.

Samuel Scott, former CEO
Tele2 Sverige

THe Challenge

From Strategy to Execution

Tele2 Sweden saw that their recently developed strategy needed to be operationalized throughout the organization. Strategic alignment across all employees was a top priority.

In 2018, performance management needed to do more than track results — it had to actively reinforce the strategy. A key challenge was distinguishing performance management from traditional financial follow-up, enabling more fact-based decision-making through better root cause analysis.

The Information Company partnered with Tele2 Sweden’s leadership team (SELT) to refine the company’s management model, making sure the strategy guided both direction and action.

– Roles and responsibilities between SELT and the business units were clarified.
– Business units based their performance management on their own strategies.
– SELT focused on company-wide strategic fundamentals.

In follow-ups, it was clearly defined that SELT’s role was to solve (not just track) issues at the corporate level. Meanwhile, they would track progress on consumer and business area–specific objectives, without owning them directly.

A key distinction was made between:

– Financial follow-up: focused on understanding financial outcomes
– Performance management: focused on driving the behaviors and actions that shape those outcomes

This shift helped ensure that strategic objectives drove daily decisions — and naturally contributed to stronger financial results.