Shared Objectives Through Performance Management

For the first time in years, Trygg Hansa Privat succeeded in increasing the number of households served. Behind this success? The decision to focus on one strategic objective — and follow through on it, together.

We moved from an overwhelming number of KPIs to performance management that engaged everyone, created a shared focus, and was easy to grasp across the organization.

Susanne Holmström, former Head of Private Market
Trygg Hansa

The Challenge

Too Much Data, Too Little Direction

Each department within Trygg Hansa Privat was tracking a wide array of KPIs — but without shared priorities or alignment. Over time, this led to a lack of clear direction across the business. Leaders and teams alike felt that “everything was being measured,” but nothing was truly guiding the organization forward.

Together with The Information Company, the leadership team created a performance management approach that gave the entire private market division a unified focus — one that was easy to understand and act on.
The number of objectives was reduced to avoid overload

A single, business-critical objective was selected for the year
Key actions (Steering) and essential boundaries (Monitoring) were clearly defined
Actions were translated into measurable indicators with relevant target levels
A measurement catalogue was created to clarify data ownership and responsibilities
An engaging Power BI dashboard was built to visualize progress and support regular follow-up

The Solution

Shared Focus and Follow-Up

The Results

More Households, Stronger Collaboration

The outcome? For the first time in many years, Trygg Hansa Privat increased its number of households — and attributed that success to a sharper, shared focus.

The leadership team aligned around a common objective, made clear strategic choices, and empowered teams to collaborate more effectively. The result was not just growth — but a stronger, more engaged organization working toward the same outcome.